ATR sizing combines stop-distance and percent-volatility-sizing. Set the stop at k x atr from entry, then size off that distance.
Example with $300 of dollar-risk and a 2x ATR stop. Instrument A has an ATR of $0.50, so the stop sits $1.00 away and you buy 300 shares. Instrument B has an ATR of $3.00, so the stop sits $6.00 away and you buy 50 shares. The dollar loss at the stop is identical; the exposure differs by a factor of six because the instruments do.
The practical benefit is that a quiet utility and a volatile biotech can share the same rule book. The practical trap is that ATR expands after the fact: a stock that just tripled its ATR gets a very wide stop and a very small position, which sometimes means no position at all once you round down.
Related: percent-volatility-sizing, atr, stop-distance