Skip to content
GetProfitable
Search
Dictionary

DuPont analysis

Breaking return on equity into margin, asset turnover and leverage, so you can see which of the three is driving the number.

The three-step version multiplies net-margin by asset turnover (revenue over assets) by the equity multiplier (assets over equity). A five-step version splits margin further into tax burden, interest burden and operating-margin.

The value is diagnostic. Two companies at 14% return-on-equity can be a high-margin, low-turnover, unleveraged business and a thin-margin, fast-turning, heavily leveraged one. They are not the same investment.

Example: Northwind Tools has a 9.3% net margin, 0.57 asset turnover and a 2.6 equity multiplier: 9.3% times 0.57 times 2.6 gives 13.7% ROE, with leverage supplying more than half of it.

Related: return-on-equity, net-margin, financial-leverage, return-on-assets, operating-margin

See it drawn

Original diagrams for the ideas on this page. Illustrative, not real market data.

Margin and leverageA small deposit controlling a much larger position, and the point at which losses trigger a margin call.Position you controlnotional value $100,000your margin deposit: $5,000$100,000 / $5,000 = 20:1 leverageYour deposit absorbs every dollar of loss$5,000$2,500$0Equity leftMARGIN CALLequity has fallen to $2,5000%1%2%2.5%3%4%5%How far the price moves against you
Margin and leverage. A $5,000 deposit can control a $100,000 position, which is 20:1 leverage. Because the loss is measured on the full $100,000, a 2.5% move against you halves the deposit and brings a margin call, and a 5% move uses all of it.

Educational only, not advice. Spotted an error? Post in Site Feedback.