A long straddle profits if the stock moves more than the combined premium in either direction. A short straddle collects that premium and profits if the stock stays near the strike, with theoretically unlimited risk.
The at-the-money straddle price is the market's implied move for that period, which is why traders quote it before earnings-reports.
Example: stock at $100, the $100 call is $4 and the $100 put is $4. The straddle costs $8, so the buyer needs the stock above $108 or below $92 at expiration. The implied move is 8%.
Related: strangle, implied-volatility, iv-crush, at-the-money