A coach worth paying focuses on your behaviour and your data. They will want your journal, your rule adherence, and your execution scores, and the work will look like performance coaching in sport: routines, review, and specific corrections.
Be sceptical of anyone whose offer is really something else. A coach who sells entries, whose evidence is screenshots, who cannot describe their method for someone else's strategy, or who charges a share of profits without transparency, is selling a different product.
Ask what they measure, what a session looks like, and what happens if you do not improve. Ask for former clients. The answers separate coaching from finfluencer marketing quickly.
Related: coach-vs-therapist, accountability-partner, finfluencer, parasocial-guru